Design meets function in CONTEST’s first Special Edition

GORE BIKE WEAR® presents the CONTEST Special Edition spring/summer 2012 collection, with modern designs and new colour combinations for all keen road bikers.

As well as being a challenging, high-performance pursuit, sport is also increasingly a matter of lifestyle. Trends from casual and street-wear fashion now play an important role in the cycle-sports industry. This is reflected in the colours, designs and on trend cuts of today’s sports clothing.  But in sport, function and materials are as crucial – design on its own is not enough.

The CONTEST Special Edition for spring/summer 2012
GORE BIKE WEAR® is for the first time presenting a Special Edition of its popular CONTEST family which skilfully combines a high level of functionality with contemporary new designs. Ergonomic cuts and selection and development of excellent materials and processing techniques, guarantee sports cyclists not only stylish cycle-wear but also optimum moisture management and a high degree of comfort.

The 3-part back pocket of the CONTEST Special Edition (SE) Jersey (for men and women) offers adequate storage space during touring and has a slanted opening to allow easier access when cycling. Efficient ventilation is guaranteed by the full-length zip on the front of the jersey. The CONTEST SE Bibtights short+ for men and the CONTEST LADY Tights short+ for women are available in colours to match the jerseys. With gender-specific CONTEST seat padding developed for short to medium distances, they guarantee keen road bikers comfort, a high level of performance and the requisite protection.

Like all the other components of the CONTEST family, the CONTEST Special Edition products have been developed and designed to perfectly match and complement each other, visually and functionally – so the entire outfit system offers more than just the sum of its parts. Depending on preferences and weather conditions, bikers can now put together their ideal outfit from head to toe and skin to shell and concentrate on enjoying their cycling.

For optimum climate regulation and maximum comfort, the GORE BIKE WEAR® BASE LAYER products can be used as the first layer of the skin-to-shell and head-to-toe outfit system, and can be combined with all CONTEST SE products.

The CONTEST line is above all aimed at keen road bikers who regularly go on short to medium-length tours after work or at the weekend. Thanks to the Special Edition, all eyes will in future be on you ? on every tour. This selected edition boasts a combination of contemporary colours and graphics. The high quality in terms of functionality, materials and well thought-out ventilation ensures optimum moisture management and thus a perfect feel.

GORE BIKE WEAR®'s Special Edition of the CONTEST family will be available in the shops from the beginning of February 2012.

Please get in touch with us if you have any further questions or require images or samples.
www.gorebikewear.co.uk  

Media Contact:
Sally Ryder Taylor, Ruse Communications, GORE BIKE WEAR® Press Office UK. 
Email: sally@rusecomm.co.uk or call 07793815026.

About GORE BIKE WEAR®
The GORE BIKE WEAR® brand – made for perfectionists, by specialists. For 25 years, membrane specialist W. L. Gore & Associates GmbH’s GORE BIKE WEAR® line has stood for high-tech function and durable premium quality. The functional products are continuously refined to satisfy the high expectations of keen cyclists, offering the maximum comfort and protection.